Maybe it’s more than lipstick, it’s serum care in lush color. Discover our new Maybelline Moisturizing Serum Lipstick, a hydrating lipstick with hyaluronic acid that goes on like traditional bullet lipstick and moisturizes like a serum. Comfortable wear: Experience weightless hydration without feathering or bleeding. Serum-level care: Formulated with a blend of nourishing oils and hyaluronic acid, this lip care lipstick offers up to 8 hours of hydration.